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"Evocative coaching is the art of drawing out your inner wisdom and potential, one open-ended question at a time."

In Evocative Executive Coaching, is an aspect of Evocative Psychotherapy created by Dr. Thuy Bui that focuses on drawing out or evoking the innate wisdom, creativity, and potential of the person being coached. Whether you are the CEO, President, Senior Executive, Entrepreneur, Emerging leader, or professional seeking personal growth this experiential psychology based coaching style is built on the premise that individuals often have the answers or solutions within themselves, and the role of the coach is to help the you access and harness that inner knowledge.

Key features and principles of evocative executive coaching include:

Deep questioning and inquiry to help clients explore their thoughts, feelings, and experiences, encouraging them to reflect and gain insights. There is an emphasis on self-discovery, with the coach acting as a facilitator rather than an expert or advisor. Clients are encouraged to identify their values, goals, and solutions. We work on empowering the person to take ownership of their development and decision-making. I create a situations and circumstances for the client to set their own goals and work toward them as well as develop reflective practices and exercises that encourage clients to examine their beliefs, assumptions, and behaviors, which can lead to personal and professional growth. This coaching approach incorporates principles from Evocative Psychotherapy, focusing on calling forth the trauma events that may be impacting the client’s full expression of their strengths, resilience, and well-being.

Evocative executive coaching can be particularly effective in helping leaders and executives tap into their potential, enhance self-awareness, and make decisions that align with their values and aspirations. It can be used in various professional settings, including leadership development, career transitions, and personal growth. Overall, evocative coaching is a collaborative and client-driven approach that respects the client’s autonomy and capacity for self-discovery and growth.

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